Actual Gown Measurements:
Bridal Size:  12  (fits like a daywear size 12)
Bust: 38 1/2″  (*please note, this is not the same as your bra size)
Waist: 31″
Hips: 41″ (If your hip measurement is 41″ or less, this gown will work for your figure)
Hollow to Hem: 59 1/2″
*Always compare your measurements to the measurements above, since bridal gowns usually run 1-2 sizes smaller than daywear.

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About the Designer:

Originally opened in 1998 as a retail store for others designs, Allure Bridals has matured to become its own award-winning bridal house.

Their attention to detail, design and impeccable workmanship has garnered them a spot in many bride’s hearts.  It is Allure Bridals firm belief that “brides should feel nothing less then gorgeous on their wedding day”.  It is apparent that they strive to make certain that happens for each bride who chooses one of their gowns.

As is the case with couture, there is a price to pay for beauty.  That price is sometimes discomfort.  As per Allure Bridals belief, “feeling nothing less then gorgeous” also includes feeling comfortable.  Not only are their gowns a visual work of art, they are created with Allure Bridals patented comfort construction.

Allure Bridals has grown to include three bridal collections and has recently debuted a collaborative designer collection named Madison James.  Each collection strives to combine luxurious fabrics with the most breathtaking beading and detailing.  An Allure Bridals gown will surely help a bride feel her most beautiful on her most important day!